Dynamic Heroes saves broken cookies
My name is Merel Rijnen, food technologist and owner of Food Dynamics.
Today I am going to show you how, as a no-waste Hero, you can be creative with product loss! I will show you, that even broken biscuits can still be a good thing. Broken cookies will or not reach the shelves of the supermarket, but to send them directly to the feed industry is for me, short sighted.
Failure is not waste!
Just for the sake of clarity failure is not waste. Dropouts are products that do not meet the predetermined appearance. For example, a skew baked, too lightweight, an imperfection decoration or maybe just wrapped in the wrong foil. Products that only look different than was actually intended.
Thousands of biscuits are baked per hour in large factories. The cookies are baked on a conveyor belt in long tunnel ovens. Imagine there is a malfunction in the packaging department and the line freezes? Then the ovens cannot be stopped for safety reasons. The cookies must be collected from the oven and buffered in large trays. But due to the fall, the product breaks.
These cookies cannot be sold, but they are good in taste and texture. So they are considered as failure based on imperfection….
But what can we do with this?
Karel Kruimeldief
We can further reduce them to delicious crumbs and fill them into jars as sprinkles: great for sandwiches or to decorate your dessert at home. I will show you an example of a concept I developed earlier. That’s called Seef de koekie. Introducing: this monster is called Karel Kruimeldief.
I am Karel Kruimeldief,
And hide in the big biscuit factory.
I collect all broken cookies there,
because I love crumbs.
Great for sandwiches,
that broken cookies are saved.
Unfortunately, Karel Kruimeldief is not yet for sale in the store. But I would like to tell you more about the possibilities with Karel if you are interested.
Most kids love baking cookies at home. But a big cleaning of the kitchen, you can avoid that… Or spontaneous visitors at the door, but no biscuits in the house!
How heroic would it be if you let kids have their way, and the visit can be treated to fresh baked cookies? And also made from delicious fallout cookies that you saved?
Let’s make a new dough out of those cookies now?! A cookie dough for sale in the store, stored in the fridge and ready for bake-off.
The broken cookies in the mixer, with the addition of some secret ingredients, we produce a cookie dough, consisting of at least 70% fallout cookies. We form a sausage, cut slices and bake them in the oven in 10 minutes.
Dynamic Heroes
Sometimes the solution ‘how to Hero’ can be that simple.
Food Dynamics sees it, as its social mission, to prevent food waste. Knowledge is required for a good focus on no-waste.
With Dynamic Heroes, Merel offers practical solutions for product failure. Dynamic Heroes ensures that your product loss gets added value.
